‘Brand Strategist’

A fancy way of saying ‘I connect brands with their people’

A few years ago, I led an annual planning presentation for a client at One World Trade. What started as an attempt to calm my nerves on a bench in Central Park, quickly turned into a powerful reminder—every strategy begins and ends with one goal: to connect with the humans around us.

Services & Specialties

Audience questions? Brand identity crisis? Unstructured marketing? Ambiguous challenges without a clear answer? That’s where I step in. I love unpacking tough problems—and I’ll always be upfront about whether I’m the right person to help.

Marketing Management

  • Marketing optimizations: process, timing, strategic training, collaboration

  • Project management & oversight

Brand Strategy

  • Brand & product naming and architecture

  • Brand & product strategy and positioning

  • Brand evolution & rebrand

Research & Insights

  • Qualitative & quantitative studies, analysis, and recommendations

  • Secondary insight & trend hunting

  • Cultural reports

Brand Planning

  • Annual plans & strategies

  • Campaign planning: brief, timing, execution, ongoing analysis

  • Content briefs & planning

Sidebar

This is how I pictured myself on said bench in Central Park.

Work that speaks for itself

Campaign: Make Peace With Sleep | Brand: Charlotte’s Web

  • 586% surge in organic reach & impressions

  • 800K PR impressions

  • 8% increase in net revenue

  • 75% YoY increase in sales of key sleep skus

  • 7.2B earned impressions

  • 1.1M new Gen Z member joins

Campaign: Mother Fitness | Brand: Planet Fitness

Campaign: Low e | Brand: Planet Fitness

  • 2.4B earned media impressions

  • 3.3 increase YoY joins

  • Digiday Best Social Media Campaign: Gold

  • Reggies Health & Wellness: Gold

  • 3.1M High School Summer Pass signups

  • 14.5M logged workouts

  • 78% of teens a positive change in mood as a result of working out

Campaign: On This Repisode of High School Summer Pass | Brand: Planet Fitness

  • Reggies Content Marketing: Silver

  • Reggies Best Social Media Campaign: Gold

  • Shorty’s Fitness, Health, Wellness: Gold

Campaign: AMC Flavor Maker | Brand: AMC & Coca Cola

  • 129M media impressions

  • 545K social engagements

check out my work

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